Brought in at critical moments: assess, fix, build, scale.

Fractional C-Suite Operator: not decks, not theory. Operator mode.

I assess quickly, align teams, and turn complex strategy into measurable execution—fast. When something isn’t working, something needs to be built, or something needs to scale, I embed directly with leadership teams to create momentum.

Start the conversation Where I step in Get the Book!

Operating as a fractional C-suite executive for brands and organizations across U.S. and European markets.

Experience across ventures, platforms, and global brands

AudibleBetty CrockerBose VenturesCloroxDisneyP&GPublicisSony MusicTelevisaUnivisionWalmart30+ Startups

For 25+ years, I’ve worked at the intersection of strategy, growth, GTM, licensing, and commercialization—building and scaling ventures, platforms, and new business lines for startups and global brands.

Where I step in

When clarity, alignment, or execution has become the constraint.

Strategy exists—but isn’t translating into execution

Teams are misaligned or moving without clear direction

A new opportunity needs to be built from the ground up

Strong assets—IP, audience, product—aren’t fully realized

Growth is happening—but not in a controlled, scalable way

Deploying AI as a force multiplier—enhancing creativity and decision-making

How I work

Simplicity, speed, and accountability.

I cut through complexity to create momentum, focusing the team on what actually matters and moving quickly from diagnosis to execution.

Conduct rapid, objective assessments—free from bias, politics, or favoritism

Distinguish signal from noise to isolate what is truly driving performance

Align leadership on a focused set of priorities and clearly defined KPIs

Prioritize, build, and execute against the highest-impact initiatives

Short intro call

Let’s identify the move that matters most.

Share the moment you’re facing, and I’ll quickly assess where I can help create clarity, alignment, and execution momentum.

Schedule an assessment

Core areas

Building & Scaling New Ventures

Identify & Operationalize New Revenue Streams

Ensure Executive & Board Alignment

Assess Needs & Hire Exceptional Teams

Create Licensing, IP & Partnership Opportunities

Financial Modeling & Capital Raise Support

Investor Relations & Negotiation

Leadership & Continuity During Transitions

Cross-market expansion between North America and Europe

Short intro call

Bring the critical moment into focus in one conversation.

Share what is stuck, what needs to move, and where leadership needs traction. I’ll quickly assess whether I can help and what the next operating move should be.

Request a short intro call Get my FREE book "Fractional Leaders & the Companies that Hire Them"

Case studies

The pattern: assess fast, align the room, build the operating path.

Representative examples of work: Turning friction into momentum and ambiguity into a clear roadmap.

Case 1

Operator mode

Audible - Global media and commerce platform

Critical moment

Acting as CSO, develop a comprehensive GTM strategy to enhance the USH Hispanic consumer experience through bilingual content and innovative content recommendations.

Operator move

Aligned stakeholders, clarified the market entry path, integrated Spanish language content including popular titles like Harry Potter and new genres in children and young adult, business entrepreneurship, and health and wellness. Developed and led an agency RFP process to identify best-fit partners, structured agency and content licensing engagements, and transitioned initiatives from concept into an execution-driven cadence.

Outcome

Converted executive intent into an actionable growth initiative with clearer priorities, accountable workstreams, and a commercial path forward.

Case 2

Operator mode

Sony Music - New Artist Platform

Critical moment

Develop innovative business platform to extend the reach of new artists and create a scalable live/touring and digital sponsorship opportunity. The business had traction, but growth was creating complexity across teams with limited budgets to support new artists, cross functional decisions, GTM priorities, and day-to-day execution.

Operator move

Created evergreen platform FilterLIVE! as a 360 scalable platform integrating mobile, digital, social, TV, radio and touring. Assessed what was slowing momentum with brands, reset priorities with leadership, tightened operating rhythm, and focused the team on the few initiatives that mattered most.

Outcome

Created a sharper execution model that helped the team move faster, reduce noise, and scale with more control.

Case 3

Operator mode

Scratch Foundation - Mission-driven organization

Critical moment

Leadership needed new revenue and engagement models without compromising purpose, trust, or long-term sustainability.

Operator move

Created new initiatives across partnerships, membership, licensing, and e-commerce while aligning board, executive, and operating priorities. Selected and onboarded a Shopify agency to build a unified e-commerce platform supporting DTC, membership, and donation flows—reducing service fees by 11% and improving overall revenue performance. Stood up and onboarded 100 new SKUs, integrating an external distribution center to support publishing partners and non-Shopify vendors. Established and managed a global licensing framework spanning non-commercial educational use and commercial partnerships.

Outcome

Built a more sustainable path for growth that protected the mission while expanding commercial and community value.

Podcast

"Let's Talk About"...

Conversations on leadership, growth, and the critical operating moments that shape what comes next. Listen for perspectives from executives around the world on turning complexity into focused execution.

Listen on Spotify

HIGH INTENSITY FOCUS. LIMITED ENGAGEMENTS

Ready to assess, fix or build? Let's schedule a short call to see if there is a fit.

I step in as a fractional C-suite leader—CEO, COO, CRO, or CSO—to diagnose what’s happening, clarify what matters, and drive execution against it.